For Senior Leaders Who've Read Enough Books

For VPs, SVPs, and C-suite Leaders

A Presidential
Advisor In Your Inbox.

Every Morning. Before Your First Meeting.

Free daily elite coaching. Every weekday morning,
one actionable leadership idea lands in your inbox.

For VPs, SVPs, and C-suite Leaders

A Presidential
Advisor In Your Inbox.

Every Morning. Before Your First Meeting.

Free daily elite coaching. Every weekday morning,
one actionable leadership idea lands in your inbox.

Just 5 Minutes. Applied By Noon.

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This Isn't Another Leadership Newsletter

  • It's video, not text. Every morning: a real coaching session from Cicely on camera — not a newsletter someone formatted at midnight. You see her. You hear the tone. It lands differently.
  • It's daily, immediately applicable. One idea, applied at work that day. Not a weekly digest you skim on Sunday and forget by Monday.
  • It's for senior leaders. Not generic advice for anyone with a LinkedIn account.
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Built On 30 Years At The Executive Level

Cicely Simpson advises senior leaders through implementation, not inspiration

Youngest VP at Dunkin’ Brands

Advised 5 U.S. Presidents

Led US National Restaurant Association ($1.5 trillion)

Forbes Books Best Selling Author

Youngest VP at Dunkin’ Brands

Advised 5 U.S. Presidents

Led US National Restaurant Association ($1.5 trillion)

Forbes Books Best Selling Author

"I start every morning with this because it's the practice advice I wish someone had given me 20 years ago."

Thousands of Leaders Are Taking Consistent Daily Action

Cicely Simpson is a woman who has made a positive impact on my career. When I saw the prompt to recognize an influential (and consequential) person of impact, Cicely came to mind immediately. Her daily "5 Minute Leader" videos always end with a call to action - which is an invaluable framework for translating theory /knowledge into the actual doing. Cicely's insights are profound - laying the groundwork for impact, with her 5 Minute Leader videos providing a platform to build and expand leadership capacity.

⭐⭐⭐⭐⭐ - Denis M.

Thank you for posting these videos. They’re extremely helpful as I prepare for what will hopefully be several rounds of successful interviews for a senior leadership role with a university. Excellent content!

⭐⭐⭐⭐⭐ - Craig R.

Cicely, I love your daily videos. I've created a folder where I keep all of them.

⭐⭐⭐⭐⭐ - Taylor A.

I really enjoy listening to the different topics. I look forward to them each day. Very informative and impactful.

⭐⭐⭐⭐⭐ - Chandra M.

The best newsletter I get...and I get a ton of them.

⭐⭐⭐⭐⭐ - Michelle M.

Brilliant strategies, Cicely. I've been struggling to find the right advice that is not on social media. Your daily newsletter is exactly what I need.

⭐⭐⭐⭐⭐ - Michael M.

Your delivery is unique, not the usual reproduced academic stuff.

⭐⭐⭐⭐⭐ - Dennis M.

I have had a hard time getting a promotion at work. Your video on how to articulate your value helped me prepare for my performance evaluation. Thank you, Cicely.

⭐⭐⭐⭐⭐ - Heath S.

Cicely, your 5 minute leader are amazing. Thank you for this.

⭐⭐⭐⭐⭐ - Tia B.

Your daily videos are just what l need to get my day started the right way. Thanks for sharing your knowledge and lessons with us.

⭐⭐⭐⭐⭐ - Sam J.

Loving the daily newsletter Cicely. 5 minutes is perfect for me to get a lesson I can apply immediately without overwhelm of information. Keep 'em coming!

⭐⭐⭐⭐⭐ - Felipe S.

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